Manager Sustainability & Communication 


When you hear the words ‘Rose Mist, what comes to mind? Probably some average water infused with a hint of rose, right? because we are not here to settle for average. Let us introduce you to the not three, but five musketeers for your skin you can find in our 003 Happiness Mist bottles.

Helichrysum Italicum Water

That’s a mouthful, isn’t it? Helichrysum Italicum Water, also known as Eternal Flower Water – has been a staple in Mediterranean countries for its medicinal properties since before Common Era over two thousand years ago. It was a go-to for burns and venomous animal bites. Today, Helichrysum Italicum is used to treat skin conditions, including acne, with excellent results.

Sodium PCA

Now, let's break down Sodium PCA. What's PCA? It was a lesson in chemistry for us, but luckily, we have chemists in our team. After all, aie was born from our Head of R&D, Pavla, who is passionate about science.

PCA is the unsung hero of skin conditioning. Moisturizer? Absolutely. Humectant? You bet. It attracts water like a magnet and binds that precious moisture without clogging our pores. Fun fact (or not): sodium PCA can be found in human plasma. A peculiar way to say it’s organic.


Enter the gift from the seas – Algae, although these creatures also grow on land and deserts! To talk about resilience…

Algae have been surviving for over two million years, developing some serious chemical defense mechanisms.

Aging hits us on two fronts: intrinsic and extrinsic. Algae's got the remedy. As we age, progerin accumulates on our skin. Algae kicks it to the curb. It also reduces harmful bacteria, maintaining our skin’s balance, and acts as a natural preservative.  Aging may be inevitable, but Algae is here to defy it.

Aloe Barbadensis Leaf Juice 

Aloe Barbadensis Leaf Juice, also called the ’plant of immortality’, truly is a gem for your skin. Ancient civilizations like Greece, Rome, Babylonia, and China were onto something, and the trend hasn't faded.

This plant has it all. It has antidiabetic, antiulcer, anti-septic, antibacterial, anti-inflammatory, and antioxidant properties – and even anticancer! Aloe may look humble, but it is mighty skin virtuoso. Aloe is also loaded with Vitamins A, C, and E, making it a triple threat against aging, inflammation, and many other skin concerns.

Rosa Damascena Flower Water

Last but not least, we have the shining star – the majestic rose itself.

Let’s dive into the nitty-gritty and start with the villain of skincare – UV radiation. This troublemaker accelerates the loss of skin elasticity, resulting in wrinkles, pigmentation, roughness, cancer, and cancer.

Enter antioxidants, the heroes that replace and prevent the oxidation process that is at the heart of all these problems.

You might have already guessed – Rosa Damascena tackles this exact problem. This miracle worker has antisolar agents and helps shield the skin from UV radiation.

Wait, there’s more – Rosa Damascena doesn’t just protect. It cools and soothes the skin, making it a gentle friend for your skin. We all need some kindness in our lives, right?


This isn't your ordinary skincare crew; these ingredients are revolutionizing the game.


About our 003 Happiness Mist:

Avant-Garde Rebel 003 is a smooth operator. 003 knows how to get under your skin and how to work invigorating magic from there. The master of soft tactics, 003 brings new life and new hope to the weary. 
003 has a smooth, softening touch, and knows when and how to be sensitive. 003 sneaks a tiny bit of Mother Nature's vigour and gives it to those who know how to accept and respect this marvel.

It is hard to be down when 003 is around. 



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