The three C's: Consume less, re-Cycle and Compensate

I  am a sailor at heart and I have witnessed the devostation in our Oceans what comes to all plastic waste dumped in them.  

That’s said it is only natural that from the beginning our business has been built upon strong environmental values. To us, taking care of the climate and the environment is a matter of respect and responsibility. We respect the environment as the system maintaining life on Earth and we feel that it is our responsibility to take action towards a comprehensively sustainable consumption culture.  

Many environmental issues such as the rising CO2 levels and plastic pollution in the Oceans are urgent global concerns. These problems cannot be solved by individual players alone, but revolution towards sustainability requires actions, big and small. In this context I felt the need to act. I believe that change is contagious, and therefore possible.  

Through the compensation process, we at aie have gathered a broad set of information about our emissions, considering the whole life-cycle of our products. This information has helped us to determine the carbon-intensive phases and emission sources along the product´s life-cycle. Based on the mapping, we are now considering new approaches and arrangements for our supply and management chain to decrease our CO2 emissions.  

Besides climate actions such as minimizing our carbon footprint and compensating, we are engaged in protecting and cleaning of the Oceans. We are currently supporting the cleaning and protecting of the Baltic sea in partnership with John Nurminen Foundation. For the future, we are planning projects that would broaden our scope of action to tackle the global problem of plastic pollution in the Oceans.  

Sustainability thinking and the aspects of environmental sustainability are also reflected in our product development process and final products. We aim to minimize the waste created in the production and consumption by easily reusable and recyclable design and packaging. Waste is also reduced by carefully thought product size, which aims to ensure that the whole product gets used.  

To tackle some of the environmentally harmful cosmetic industry practices, we have chosen not to use single-use samples in aie. This is because single-use samples produced in large quantities create unnecessary waste and carbon footprint that could be avoided. 

For us, compensation is also an economic incentive encouraging us towards further emission reductions. This means that we aim to always prioritize the emission reductions and use the compensation as an incentive helping us achieve them. To support this incentive, we chose Compensate as our partner. Since a non-profit organization does not lose profit from our emission reductions, we felt that the partnership with Compensate meets our purpose in truly minimizing our emissions. We were also inspired by  Compensate's thorough approach in reviewing the carbon capture projects scientifically. 

I have learned much about the cosmetic industry´s environmental impact that can be seen for example in the mounds of waste and large carbon footprint. In this context we wanted to change the way people consume and also think about consuming.  

I can recommend you all tostart following the @compensate, @your-footprint, @zerowaste and @climatechangeisreal instagrams as they contain valuable information on the impact we have on this planet. 

The quality of our common future is in our own hands. Taking care of the environment and the climate is urgent necessity but it is also a possibility.  Climate actions are tomorrows currency. 

Please do join the forces for heathy planet Earth. 

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