all nice things start with an uplifting
WE ARE AVANT-GARDE REBELS OF BEAUTY, ACTIVISTS IN ELEGANCE
This is not a rebellion to subvert and to destroy, this is a rebellion for beauty and for positive energy. We aim to rejuvenate and to regenerate, to hydrate and to nourish, and – yes –to help save the seas and the planet while doing this.
THIS IS OUR STORY
IN THE SPOTLIGHT NOW

PICK A FEELING AND FIND YOUR PERFECT AIE.
FEEL I LOOK I DO I SHARE GOOD
We are aie, avant-garde rebels of beauty, activists in elegance.
We are aie, avant-garde rebels of beauty, activists in elegance.
FEEL GOOD: CO-CREATED WITH FFF*
All our products are WOW-tested with *Friends, Family and Fans. Our motto is "if it does not feel right, we will not do it."
LOOK GOOD: AIE KITS & METHODS
We believe in holistic beauty. Our Kits are the easiest access to aie, just follow the steps and say 3 x Yes.
DO GOOD: RECYCLE, REUSE & RELOVE
We believe that when nature treats you right you have an obligation to reply in kind.
SHARE GOOD: AIE OCEANS PROGRAMME
A plastic waste-free world is our aim. Part of our profits go to saving the seas.
